Product Marketing Manager

About Trustero

Trustero is an advanced AI application, purpose-built for the Security and Compliance vertical. Our patented AI agents can accurately and consistently do the most time-consuming jobs in Governance, Risk, and Compliance, like perform gap analysis, provide remediation guidance, questionnaire automation, evidence collection + mapping, and more, saving companies hundreds-of-thousands of dollars and returning 100s of valuable working hours each month.

Role Overview:

We're seeking an experienced Manager of Product Marketing to drive the go-to-market strategy for our innovative AI Solutions for Security and GRC professionals. This critical role will bridge the gap between product development, sales, and customer engagement, showcasing Trustero's value proposition to the market.

Key Responsibilities:

• Strategy and Planning

  • Develop and execute product marketing strategies to drive revenue growth and market penetration.

  • Conduct market research and competitor analysis to stay ahead of industry trends.

  • Collaborate with cross-functional teams to align product roadmap with market needs.

• Content Creation

  • 
    Craft compelling content (blog posts, whitepapers, case studies, and data sheets) highlighting Trustero's AI-driven compliance advantages.

  • Develop sales enablement materials to equip the sales team with effective messaging.

• Sales and Customer Engagement

  • 
    Work closely with sales to provide product expertise and support.

  • Engage with customers to gather feedback and inform product development.

• Launch Planning

  • 
    Plan and execute successful product launches, ensuring alignment across marketing, sales, and customer success.

  • Coordinate with demand generation teams to create targeted campaigns.

  • Refine and communicate Trustero's unique value proposition and competitive differentiators.

  • Ensure consistent messaging across all marketing channels.

Requirements:

• 5+ years of SaaS or similar product marketing experience

• Must be a strong writer with proven presentation skills.

• Experienced in making data-informed decisions and competent in working with data. We know the data inside and out and make decisions with the marketing data in mind. 

• Experience and a high comfort level with sales and marketing technology

• Proven track record of successful product launches and go-to-market strategies.

• Strong understanding of marketing principles, competitor analysis, and market research.

• Excellent communication, collaboration, and project management skills.

• Bachelor's degree in Marketing, Business, or related field.